| The Measuring Up Survey Philosophy
Every business depends on revenue to survive. Whether it comes from customers, clients, patrons or patients, it is critical to remember they have chosen to do business with you. Find out why they keep coming back, and if they are promoting you. Measuring Up offers standardized and custom surveys to gather the information you need to make the right decisions regarding your policies, procedures, programs and people.
Most Measuring Up surveys incorporate Net Promoter® Scoring, a method of understanding customer satisfaction, used by some of the best companies in America. Unlike many survey companies, Measuring Up also asks open-ended questions. Trying to figure out what your customers mean with answers such as "strongly agree" or "somewhat disagree" is - in our minds - ridiculous.
Surveys are conducted by telephone, mail or internet - together, we'll select the best method based on 1) your consumer base, 2) current consumer interaction methods you employ, and 3) the final design of your survey. Measuring Up specializes in recurring surveys and "Blitz" campaigns.
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WHAT DO YOU CALL THE PEOPLE WHO WRITE YOUR PAYCHECK?
CUSTOMERS: RETAIL / RENTAL
You depend on repeat business but have no reason to expect it. All you can do is offer goods and services at competitive prices and hope your store personnel treat your customers right. Now you can tap into your customers' minds and find out what they really think about you before your competitors lure them away with some special offer.
CLIENTS: BUSINESS-TO-BUSINESS
Just because you are cushioned from the end-user doesn't mean you are protected from the expectation of good customer service. Some may say relationships are less important than pricing, but do you want to bet your commision - and your retirement - on it?
PATRONS: RESTAURANTS
You also depend on repeat business, but also count on occasional visitors and travelers to fill your tables. Give them the chance to rate your food, servers and atmosphere with a survey they can sink their teeth into.
PATIENTS: MEDICAL PROVIDERS
You may think it is a luxury that you don't have to solicit patients much after you've built your practice, and that they really don't have many choices. However, improving customer service might take the sting out of the next shot, procedure or invoice. And the truth is...most medical providers could use a few more patients. Hang a sign outside your office, or let your existing patients promote you...it's your decision.
Maybe you call them passengers, fares, guests, participants, or shoppers.
It really doesn't matter - it's their money until they give it to you.
Better customer service will increase retention, referrals and profit.
Start Measuring Up today.
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| We're Measuring Up...Are You?
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| RCTI Business Affiliate |
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