| Are you Measuring Up to your customers' expectations?
Do you take them for granted as you continue to spend marketing dollars trying to attract new customers?
Do you really know what they think about your company?
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As an owner, executive or manager, it is your responsibility to know those answers, or business will suffer. Measuring Up will get you the answers through the people who know you best - your customers - and help you improve them. It's as easy as 1, 2, 3...
Step 1: Survey
"Take care of your customers before someone else does" means finding out where you stand with them. Through standard and custom surveys, Measuring Up will find out. Most surveys include a Net Promoter® Score, used by many of the best companies in the United States as their single source of measuring customer satisfaction. Measuring Up adds a personal touch by asking open-ended questions, allowing your customers to tell their story. This unique approach in communicating with your customers sends the message they ARE important and appreciated.
Step 2: Analysis
When considering how to improve customer satisfaction, you can go with your gut, or you can make data-driven decisions regarding your policies, procedures, programs and people. Measuring Up can quantify your customers' responses statistically and identify your strengths and weaknesses - as perceived by your customers. Measuring Up can provide suggestions on how to use those strengths to improve weaknesses.
Step 3: Action
This is up to you. You listened to your customers. You considered changes to business practices. Now implement your ideas. Your customers will notice, and if you did it right, you will see increases in retention, referrals and profit. And yes, Measuring Up will be there to measure the results.
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About Measuring Up
Measuring Up was founded in 2007 by Tony and Tammy Craig, a husband and wife team with a combined 60+ years in retail, restaurants, banking, beauty salons and rent to own. They know what it means to say, "customers aren't always right, but they do come first" and "customers don't care what your job title is, they just want you to take care of them". Measuring Up is headquartered in Erie, Pennsylvania, and is a Core Affiliate of RCTI Business Resources.
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| We're Measuring Up...Are You?
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| RCTI Business Affiliate |
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